Logo Modernism by Jens Muller
- Logo Modernism
- Jens Muller
- Page: 432
- Format: pdf, ePub, mobi, fb2
- ISBN: 9783836545303
- Publisher: Taschen America, LLC
Free download for books Logo Modernism by Jens Muller ePub 9783836545303
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German
Logo Modernism. TASCHEN Books
Examine the distillation of modernism in graphic design with this vast collection of approximately 6000 logos from 1940–1980. Ranging from media
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The designing of logo is a particular aesthetic activity that is related to the special techniques under the modern cultural environment
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Cover image for Logo Modernism · More Info · Logo Modernism | Hardcover Jens Muller | R Design / Graphic Arts - Branding & LOGO Design Release date
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Logo modernism: Josh Fehnert investigates the modernist roots of the corporate logo by speaking to the editor of a vast new compendium on the subject.
Logo Modernism from Taschen. | Modular 4
Logo Modernism from Taschen. phpThumb_generated_thumbnailpng Over the last seven years, Jens Müller has been collecting and
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